Article by Charles Gould, CEO of Retexo

If one asks around European clubs what their main focus is, the majority will talk about television revenues, commercial partnerships, ticket sales, merchandise sales and digital monetization. Clubs will also discuss the opportunity to develop new commercial assets and commercializing this inventory to create ancillary revenue streams.

By any reckoning the football landscape has changed and although its commercial potential has never been greater, growing club brands and commercial revenues are concepts mainly the preserve of the big clubs. Aside from the forthcoming television revenues available on participation in a major European league, a small club that gains promotion to a major European league is less likely to be able to commercialize itself at the rate of larger, storied clubs.